M3 (U20): Explain how the created media components comply with the codes and conventions of the media sectors
M3 (U20): Explain how the created media components comply with the codes and conventions of the media sectors
Now I have created the three different advertisements that were required from Carter Soft Drinks I am now going to analyse my three final products compared to other adverts that have already been released within the industry and will compare how my group and I's adverts have met and complied with the codes and conventions of other adverts that have already been released.
For my video advert we thought that it would be very important to follow the codes and conventions of the video adverts and if we were able to follow them. Overall I feel we followed the codes and conventions very well and ensured we had what was needed, the codes and conventions I had researched had been mentioned in the previous tasks with the Fanta advert and my group and I felt that it would be appropriate to carry over the codes and conventions from the in to our video adverts. The first one that we used was a product shot, it is important to have a good product shot within the video, this is to make the drink look more presentable and as well as that to give the target audience and the customers a view of what the drink looks like so when they are out and in a shop they will be able to identify the drink and know what it looks like via the product shot in the video ad and the consistent colour scheme throughout the campaign. As well as this another code and convention that was used within the advert was including the company name, Carter Soft Drinks this is important to include within the advert as it will help keep their brand identity and it will let customers know that the product that they are viewing is made by and it will also help create and keep brand loyalty which will help Carter Soft Drinks gain a loyal customer base in the future. As well as this we also decided to feature all their social media pages in all the forms of advertisement so customers can view their pages and view them and follow them so they can be updated on new products. As well as this my group and I ensured that we included the slogan of the project throughout all the forms of advertisement so that there is consistency throughout the campaign, the slogan 'Phizz Up Your Life' will give the drink an identity for customers to recognise it by and many other soft drinks include their slogan within the adverts to help build their brand identity. The only convention my group and I had decided not to use throughout the video ad was a voice over, this could have been used for the slogan however we decided not to as we thought that it would not be effective. However instead of a voice over we decided to use music in the background as we felt it would have more of a retro effect within the advert and it will help us aim towards our demographic.
Here are the examples of the codes and conventions my group and I used whilst producing our video ad, the codes and conventions that are shown here is showing the logo of the company that have made the drink as well as there social media link and a colour scheme, these three codes and conventions remained consistent throughout the campaign as this is what was required of us in the client brief. As well as this from previous research from other soft drink ads that are retro and back in the day we decided to carry over codes and conventions from that and place them in to the video advert such as the Charlie Chaplin music which will create an atmosphere that the older demographic will enjoy and will tempt them to buy the drink. As well as this we have included a product shot of the can so consumers of current Carter Soft Drinks and the new target audience will be able to see what it looks like so Carter Soft Drinks will be able to maintain and keep the customers they have as well as bringing in new ones.
For our billboard ad we kept many of the codes and conventions that we had previously seen from other adverts and we put them in to place on this ad. One of the codes and conventions that we decided to use for our billboard was keeping our colour scheme consistent throughout. We felt that it was important that we did this so it would help bring brand identity to Phizzwizard and will help them develop their brand identity by having a consistent colour scheme of the pink and red colours. Another convention that we have in place within the billboard advertisement was social media links on it. This is effective as many people will drive past billboards and they will not be able to go over, stop and look however if there is social media links on the advert they will be able to visit the pages once they get home to view the advertisement, so overall the social media pages will allow them to expand their market and we have them consistently through all of our adverts. We also included the brand name and the slogan on our billboards as it allows us to create brand awareness and create an identity for the brand. However one convention that we did not use was a website link, this can be a negative as people may not have social media and may only be able to view the drink via a website once they have seen it on a billboard. Here is our billboard
Here is some examples of billboards with the codes and conventions.
This Fanta billboard has the codes and conventions and the consistency of the orange colour scheme as well as having their slogan on the billboard to send out a consistent message. We decided to use this as one of our models to design our billboard as we felt that there should be a solid and consistent colour scheme throughout the campaign that will remind people when they see them colours that it is Fanta or Phizzwizard as well as this Fanta included their slogan for that campaign within the billboard this is effective as when people here that slogan or see it they will remember that it is the soft drink that is being advertised. A powerful slogan will make people remember it and when they hear it they will recognise that it is Phizzwizard and this is why we decided to place it within our campaign as we felt it was effective.
This billboard is from Cokes Share A Coke campaign it has consistency of colour schemes with typical coke colours along with this on the bottom right it had a youtube link for all the share a coke videos to increase their awareness via social media.
Lastly for our magazine adverts we followed many different codes and conventions to make sure that the magazine advert was to the best of its ability. One code and convention that we followed was the colour scheme, we ensured we followed this through all forms of advertising bus especially in the magazine ads as we want the bright and vibrant colours to catch the eye of our target market and make sure that they look at it. Magazines are now also viewed via smartphones so it is important that the images are ok to go on the digital copies. Along with this in the magazine we also used a product shot in it so we could give customers an idea of what the can looks like and make it presentable. Throughout the campaign we also ensured that the slogan was on all forms of advertisements and was eye catching so that when people see the slogan and the colour scheme they would know that it is Phizzwizard and it would help build the brand identity. Lastly another convention that we used was the social media that was also carried out through the whole project and it was consistent throughout this also helped gain brand awareness. Here is our magazine
Here are the examples of the codes and conventions my group and I used whilst producing our video ad, the codes and conventions that are shown here is showing the logo of the company that have made the drink as well as there social media link and a colour scheme, these three codes and conventions remained consistent throughout the campaign as this is what was required of us in the client brief. As well as this from previous research from other soft drink ads that are retro and back in the day we decided to carry over codes and conventions from that and place them in to the video advert such as the Charlie Chaplin music which will create an atmosphere that the older demographic will enjoy and will tempt them to buy the drink. As well as this we have included a product shot of the can so consumers of current Carter Soft Drinks and the new target audience will be able to see what it looks like so Carter Soft Drinks will be able to maintain and keep the customers they have as well as bringing in new ones.
Here are some examples of the codes and conventions being used within other adverts which is similar to Phizzwizard, an example of a video ad that can be used is the 1973 R White's lemonade
which can also be considered as a retro advert. Here is an example of the product shot, also R White's also have a consistent colour scheme to the green and yellow colours. Along with this in the advert they also use music in the background rather than a voice over. We decided to use the R White's ad as a good model and decided to carry over the codes and conventions from this advert such as the product shot and the music that would have attracted teenagers at that time and then customers would have enjoyed the music at that time and then they are now the older demographic now so hopefully the music in our advert will remind them of childhood memories from other soft drink ads and will tempt them to by it. It also is one of the adverts that is required within the client brief and we produced it successfully.
For our billboard ad we kept many of the codes and conventions that we had previously seen from other adverts and we put them in to place on this ad. One of the codes and conventions that we decided to use for our billboard was keeping our colour scheme consistent throughout. We felt that it was important that we did this so it would help bring brand identity to Phizzwizard and will help them develop their brand identity by having a consistent colour scheme of the pink and red colours. Another convention that we have in place within the billboard advertisement was social media links on it. This is effective as many people will drive past billboards and they will not be able to go over, stop and look however if there is social media links on the advert they will be able to visit the pages once they get home to view the advertisement, so overall the social media pages will allow them to expand their market and we have them consistently through all of our adverts. We also included the brand name and the slogan on our billboards as it allows us to create brand awareness and create an identity for the brand. However one convention that we did not use was a website link, this can be a negative as people may not have social media and may only be able to view the drink via a website once they have seen it on a billboard. Here is our billboard
I feel that my group and I met the client brief regarding the billboard, firstly it was another one of the adverts that was required to be produced within the campaign. As well as this the consistent colour scheme represents the red liquid of the drink that Carter Soft Drinks said it was. The social media links are also included within the billboard as the client brief is what the customers will look at when they drive past it and they will want to look at it when they get back home. As well as this all the three adverts that we have made will be on the social media links which will give the target audience a better insight to what they will be buying and will give them more information and they will be able to look at more advertisements which will also help them promote the drink even more.
Here is some examples of billboards with the codes and conventions.
This Fanta billboard has the codes and conventions and the consistency of the orange colour scheme as well as having their slogan on the billboard to send out a consistent message. We decided to use this as one of our models to design our billboard as we felt that there should be a solid and consistent colour scheme throughout the campaign that will remind people when they see them colours that it is Fanta or Phizzwizard as well as this Fanta included their slogan for that campaign within the billboard this is effective as when people here that slogan or see it they will remember that it is the soft drink that is being advertised. A powerful slogan will make people remember it and when they hear it they will recognise that it is Phizzwizard and this is why we decided to place it within our campaign as we felt it was effective.
This billboard is from Cokes Share A Coke campaign it has consistency of colour schemes with typical coke colours along with this on the bottom right it had a youtube link for all the share a coke videos to increase their awareness via social media.
Lastly for our magazine adverts we followed many different codes and conventions to make sure that the magazine advert was to the best of its ability. One code and convention that we followed was the colour scheme, we ensured we followed this through all forms of advertising bus especially in the magazine ads as we want the bright and vibrant colours to catch the eye of our target market and make sure that they look at it. Magazines are now also viewed via smartphones so it is important that the images are ok to go on the digital copies. Along with this in the magazine we also used a product shot in it so we could give customers an idea of what the can looks like and make it presentable. Throughout the campaign we also ensured that the slogan was on all forms of advertisements and was eye catching so that when people see the slogan and the colour scheme they would know that it is Phizzwizard and it would help build the brand identity. Lastly another convention that we used was the social media that was also carried out through the whole project and it was consistent throughout this also helped gain brand awareness. Here is our magazine
Here is an example of a soft drink magazine advert from Dr Pepper in 2011.
The codes and conventions shown in this advert is a product shot which helps give consumers a good viewing of the product and it will allow them to have a look at the product and it will help gain brand recognition, as well as this, they also have a slogan which also increases brand recognition and finally they have also included a website link.
In our magazine ads we applied all the codes and conventions from these ads and applied all of them besides a website as we had not yet developed a website. We believe all the codes and conventions in this advert to help increase brand image and brand reputation.
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