M2 (U20): Justify the choice of planned components by targeted media sector

M2 (U20): Justify the choice of planned components by targeted media sector.


My group and I have chosen to do three different kind of adverts, the three types we have decided to for and create is a television advert, a billboard advert and a magazine advert. We feel that these three forms of advertisement will be the most effective way to reach out to our target audiences. The reason for having three different kinds of advertisement is because it was what our client Carter Soft Drinks had put in their client brief for us to do. 

The first advertisement my group and I had chose to do was a billboard advert. The reason for this is because Carter Soft Drinks provided us with two target audiences, they wanted teens as well as adults in their thirties/forties who would enjoy the retro styled drink. My group and I decided that a billboard would be a good idea and would be effective for the demographic of the adults as most of them will be able to drive and will drive past many billboards throughout their journeys as well as this the adults could have teenage kids with them in the car who might also see the drink, for this reason my group and I felt that a billboard ad would be very effective and we would be able to aim it directly at our target audience so they will be able to see it when they are out and about. 

The next form of advertisement my group and I had to decided to use was advertising through magazine ads, we decided that this would be an effective form of advertisement and would help massively. Magazines in print copies are read more by our older target demographic however teenagers have now begun to use converging technology when it comes to magazines and they are now able to subscribe and read them via Snapchat rather than having to go out and buy a print copy. This is good as it allows us to target both demographics. As well as this it is important that we made sure the colour of Phizzwizard would catch the customers eye within the magazine and make sure it had vibrant colours so the customer would be able to see it and it would stand out to them and make them more attracted to the product.

Lastly, the last form of advertisement we decided to go for was a video ad, overall we felt that it would be very effective to have a television ad as they are the adverts which usually generates the most customers out of all the forms of advertisement we use. It is a good form of advertisement as both ages of our demographic watch TV and Youtube and we will be able to place the advert on air at times where there would family shows on so both demographics would be watching at the same time as a family. We decided to go for a stop motion advert as it is very unique and it allowed us to create more of a story and a character behind the can so the audience could be more involved. Stop motion adverts are classic and will be appealing to both ages of the demographic. As well as this my group and I decided to go for Charlie Chaplin music as it will be able to connect with the older demographic along with this it will create the retro atmosphere we are looking for.

Colour scheme is very important within this advertising campaign. My group and I decided to go with red and pink colours as these are very vibrant and will catch the eye of our target audience and just people in the general public. With putting the colour scheme in all three adverts customers will be able to see the pattern through out and when they begin to go out when they see adverts in them colours it will just automatically trigger in their brain that it is Phizzwizard, this will mean the colour scheme and the advertising campaign would have been successful.

As our slogan my group and I have decided to go with 'Phizz up your life' this will bring a good atmosphere throughout the demographics. The slogan will have a strawberry lace wrapped around it to remind people of the retro genre and allow them to think back to when they were younger and enjoyed strawberry laces and will make them want to by the drink.

Comments

Post a Comment

Popular posts from this blog

M1 (U24) - Discuss how the industry has utilised developments in technologies

M1 (U24) - Discuss how the industry has utilised developments in technologies In the last couple of years the advertising industry has been growing rapidly in terms of the technologies being used and how they have been applied within the industry.  The first way the advertising industry has developed is via using social media and other apps where converging technology comes in to use, for example many advertisements are now done through youtube, the reason for this is that is very cheap and very effective at the same time. There are many 'YouTubers' with millionns of followers and subscribers and if you are able to get an advert before their video begins you will have millions of people viewing the ad for at least five seconds so it is important within that five seconds what is being advertised is being shown and it is straight to the point so there is a better chance of the advert being taken notice of. Another app that is now used for advertisement quite frequently is ...
Read more

Research Portfolio: P1 (U24) Describe the media products for an identified industry sector.

Image
P1 (U24): Describe the media products for an identified industry sector. LO1 (U24): Understand the products that are produced within and across media industries. There are many different ways businesses advertise themselves and their brands, here are some of the ways that companies advertise themselves: Purchased Online Ads Social Media Marketing Newspaper Ads Sponsorships Video Advert Magazine Billboard Television ads Flyers Bus Advertisement How Institutions create brands There are may different ways that John Lewis create a brand for themselves, they need to create a good image for them self  where they can sell their products in many different ways to a wide audience. There are many different ways of advertising in the media industry as I listed above and the ways a business like John Lewis would put their campaigns or adverts on the market to help advertise their brand and gain them brand awareness. There are two ways of reaching out to the audience fo...
Read more

Job Roles. LO2 for Unit 24 (P4, M2, D2)

Image
LO2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry. Script for a piece to camera that: Explains how personal behaviours and attributes affect career development opportunities (M2) Personal behaviour and attributes can affect career development opportunities within the directing industry in many different ways. Personal behaviour and attributes are very important in the advertising industry as it is an industry where you will have to work with many different people and be able to communicate well so it is important that yourself and colleagues will be able to maintain a good relationship otherwise it will be hard to work with each other and can potentially give you a bad reputation as an individual which may limit your opportunities in your career within the directing industry. When you first start off in the directing industry it is quite often that you would find yourself low down in the chain of jobs and will have to work your...
Read more