Unit 20&24 Coursework

P1 (U24): Describe the media products for an identified industry sector. LO1 (U24): Understand the products that are produced within and across media industries. There are many different ways businesses advertise themselves and their brands, here are some of the ways that companies advertise themselves: Purchased Online Ads Social Media Marketing Newspaper Ads Sponsorships Video Advert Magazine Billboard Television ads Flyers Bus Advertisement How Institutions create brands There are may different ways that John Lewis create a brand for themselves, they need to create a good image for them self  where they can sell their products in many different ways to a wide audience. There are many different ways of advertising in the media industry as I listed above and the ways a business like John Lewis would put their campaigns or adverts on the market to help advertise their brand and gain them brand awareness. There are two ways of reaching out to the audience fo...

Learning Outcome 1 (U20): Know how existing advertising campaigns embed advertisements across a range of media products. M1 (U20): Evaluate different cross media advertising campaigns for consistency of message. John Lewis and their Moz the Monster campaign did very well to keep the consistency of their message throughout their campaign and promoting the story of Moz The Monster and the campaign very well. The message that John Lewis wanted to send out to their audience was to have happiness and friendship over the festive period. Moz The Monster did turn out to be a very successful campaign and at the time helping prove their constincy of message about friendship and hapiness as when customers bought Moz The Monster merchandise 5% of each sale would be donated to a children's charity Bernardo's to help them have a better Christmas and allow them to enjoy it even more. https://www.telegraph.co.uk/content/dam/video_previews/j/4/j4axzizde6gdjvgtllntmvcbvlbxgchl-xlar...

LO1 (U20): Know how existing advertising campaigns embed advertisements across a range of media products Research Portfolio Campaign 1: FIFA One of the marketing campaigns I have chosen to do is the FIFA 18 marketing campaign. FIFA is the most well known footballing video game across the whole world beating their competition every year on a consistent basis as well as having a top marketing campaign. FIFA 18  has been a game that has divided fans opinions this year with many people saying the game is not as good as it has been in previous years, however some fans are loving and enjoying FIFA more than ever. Aims and Objectives: Electronic Arts (EA SPORTS) create FIFA every year and improve the marketing campaign each year to generate more people being interested in playing the game. EA's aims and objectives are to get all football fans ranging between 8-old who have a passion for football and video games to playy. EA aim to improve the game on a yearly basis and look ...

LO1: (U20) Know how existing advertising campaigns embed advertisements across a range of media products. Description of two existing campaigns. (U20:P1) Campaign 2: John Lewis - Moz the Monster One of the advertising campaign I have chosen to use is the 2017 Christmas campaign from John Lewis which was the Moz The Monster campaign. Moz The Monster was a very big and successful cross media campaign over Christmas time and was very successful. John Lewis are very well known for making very good campaigns at Christmas time on a yearly basis, although the Moz The Monster campaign started at an all time high for John Lewis his soon deteriorated and was deemed not to be as successful and be up to standard as their campaigns in the last ten years. Aims and Objectives: There were many aims and objectives, one of the obvious ones that most businesses would expect is for John Lewis to gain more customers as well as maintaining their current customers, another objective of John Lew...